CHERRY PEPPER Media

+27(0)79 2111 332

Radio & TV Airtime

Radio & TV Airtime

Specialised Airwave Campaigns across all local & national stations!

  • 10 Second Ads
  • 30 Second Ads
  • 60 Second Ads
  • Live Reads
  • Sponsorships
  • Trade Exchanges
  • Outside Broadcasts
  • Competitions
  • We require 3.5% Commission on Adspend


  • Choose the right radio station to reach the right people
  • Establish what kind of demographic listens to the station
  • What are their listening habits
  • Establish what kind of demographic listens to the station
  • Consider the length of the ad
  • Schedule your ad accordingly in these peak times
  • monitor the ad to see how it affects your overall results


    • SPECIALISED AIRWAVE CAMPAIGNS

    In consultation with clients we put together a high impact campaign within your budget. Some clients choose special events or retail promotions, others opt to continue on a regular basis. It is not cheap and the retail trend for advertising spend is around 20% so you will need to allocate at least 10% of your overall budget to focussed campaigns. Advertising agencies earn our keep with a % commission of your ad spend.

    The SAARF® AMPS® survey stands for All Media and Product Survey
    AMPS covers the adult (15+) population of South Africa. The database is split into two sections: Household and Individual. The Household section is also included in the individual database.
    AMPS offers data on:

  • Use of the mass media including all available radio and television stations, all the major newspapers and suburban “free sheets”, and most major magazines. Special interest consumer magazines are also included
  • “Outdoor”, e.g. billboards and trailer advertising, as well as cinemas are covered
  • Detailed questions on consumption of dozens of personal, food and household products
  • Lifestyle psychographics on activities and interests, holidays and shopping patterns
  • Ownership of motor vehicles and use of transport including business and holiday travel
  • Ownership of large and small durable items
  • Household details on structure, utilities, and facilities (includes pets)
  • Use of financial services and products (Insurance, Health, Credit Cards)
  • Language read and spoken
  • Communications- cell phone, telephone (Limited)
  • Basic questions on Internet usage
  • Alcohol brands
  • Television ownership and viewership
  • Ownership of large and small durable items including recent purchases